ECM - Enterprise Content Management
About Enterprise Content Management
To begin with: It would be exaggerated calling Wawox an Enterprise content management system – not yet. Nevertheless you can use Wawox successfully in Enterprise Content Management projects for middle sized companies and institutions with similar requests.
AIIM International (Association for Information and Image Management) defines Enterprise Content Management this way:
"Enterprise Content Management is the technologies used to Capture, Manage, Store, Preserve and Deliver content and documents related to organizational processes."
(AIIM, 2005)
In winter 2006 AIIM added the following paragraph to the definition:
ECM tools and strategies allow the management of an organization's unstructured information, wherever that information exists."
So what about Wawox ECM-projects? Wawox provides to you:
- Capture: Edit directly text or media in Wawox, or import data using it's data modules
- Manage: Modify and structure contents, delete contents, assign keywords and other meta data
- Store: Wawox data are stored both on database and on filesystem; for good performance and easy dump-abilities you will find only text elements in your database, no binary files. Big sized files like documents or media data are just saved as a reference including meta data, the files itself are stored on the server file system (centralised in one folder for easy backup)
- Preserve: Wawox architecture allows simple long time storage-solutions and Wawox 3.0 will come with functions to archive your data
- Deliver: Publish your content using personalized rights in extranet or intranet or publish the same content in different media types (cross media-publishing)
Wawox ECM
So far about the academic view on Enterprise Content Management. Now what about the Wawox way? Wawox modula is the result of more then seven years of experience in projects of midsized companies. It focuses on concrete content management solutions for this type of companies. Especially following aspects are important:
- Simple website-management: Marketing people in midsized companies have to do a lot of things each day. Administration of internet website is often just a small part of their job. Therefore they need a simple system, which is easy to understand. In addition to this Wawox supports especially search engine optimization, e.g. in direct generating of html-pages. These pages can easy be read and indexed by search engines.
- Multilanguage support: Marketing communication of midsized companies nowadays often has an european or international focus. Wawox supports multilingual websites and is multilingual too in its backend.
- Cross media publishing: Wawox supports publishing of same contents in different media types like internet, print brochures or cd-rom. This provides less errors and minimizes efforts and costs for capturing and correcting marketing materials.
- Integration: Enterprise Content Management always means integration of different kind of data and systems. Wawox supports both data migration from other systems or connecting to existing systems like ERP or CRM.
- Scaleability: Changing markets needs information systems, which can be flexible and quick adapted to new requirements and which are growing together with the company. This is considered by Wawox' modular architecture .